Number
110386
Version
SUBSTITUTE 1
Reference
Sponsor
ALDS. DAVIS AND COGGS
Title
Substitute resolution opposing the marketing of "Pabst Blast" and other flavored malt beverages above 8 percent alcohol by volume (ABV) to young people and directing Intergovernmental Relations Division-Department of Administration to seek legislative authority to limit marketing and sale of flavored malt beverages above 8 percent ABV to young people.
Analysis
This resolution expresses the Common Council's opposition to the marketing of Pabst Blast and other high-alcohol-content flavored malt beverages above 8 percent alcohol by volume (ABV) or more to young people and urges the Pabst Brewing Company to cease marketing "Pabst Blast" to young people.
The resolution also directs the Intergovernmental Relations Division-Department of Administration to seek legislation authorizing the City to limit the marketing and sale of high-alcohol-content flavored malt beverages above 8 percent ABV to young people in Milwaukee.
Body
Whereas, The Pabst Brewing Company of Woodbridge, Illinois, now offers a new flavored malt beverage, Blast by Colt 45, with an alcohol concentration of above 8 percent alcohol by volume (ABV) in brightly-colored 23.5-ounce cans with fruit flavors of grape, strawberry lemonade, strawberry watermelon and blueberry pomegranate; and
Whereas, Distributors have been informed by the Pabst Brewing Company that the target market for all size containers of Blast is ages 21 to 29; and
Whereas, Company representatives have publicly outlined a marketing strategy focused on the Hip Hop and urban market using a variety of media and strategies including radio and urban magazines, music and cultural festivals, and through leveraging contacts with local DJs through Blast spokesperson rapper Snoop Dogg and other celebrities especially popular to an audience under the legal drinking age; and
Whereas, Carbonated malt beverages are designed to be consumed cold and, once a co...
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