Number
091196
Version
SUBSTITUTE 1
Reference
Sponsor
ALD. WITKOWSKI, HINES, HAMILTON, DAVIS, BAUMAN, WITKOWIAK and COGGS
Title
Substitute resolution creating a task force to assess perceptions and image of greater Milwaukee and recommend development of a Milwaukee brand identity.
Analysis
This resolution creates a task force to assess greater Milwaukee’s image and make recommendations to the Common Council regarding the designation of an organization to serve as primary coordinator for the perception, image marketing and brand identity of greater Milwaukee. Within 12 months of adoption of this resolution and upon submission of the report, the task force shall provide ongoing direction to the organization designated as primary coordinator for Milwaukee image and brand identity.
Body
Whereas, Greater Milwaukee has many organizations promoting economic development, conventions and tourism within the region but lacks a recognizable image and brand identity both nationally and internationally; and
Whereas, In a 2008 national survey, “Regional and National Perceptions Studies of Milwaukee and the Milwaukee (M7) Region”, conducted by the Center for Urban Initiatives & Research at the University of Wisconsin-Milwaukee, 37 businesses responded that they didn’t have enough knowledge of the Milwaukee region to offer an opinion on perceptions of Milwaukee; and
Whereas, Such comments indicate the need to assess greater Milwaukee’s image and establish a positive national and international identity for both the city and region; and
Whereas, Milwaukee has neither a positive or negative image but rather lacks an image both nationally and internationally; and
Whereas, An effective brand identity could stimulate economic development, and increase conventions and tourism in both Milwaukee and the region; now, therefore, be it
Resolved, By the Common Council of the City of Milwaukee, that a Milwaukee Image and Perception Task Force is created, comprised of th...
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