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File #: 091196    Version:
Type: Resolution Status: Passed
File created: 12/22/2009 In control: COMMUNITY & ECONOMIC DEVELOPMENT COMMITTEE
On agenda: Final action: 2/9/2010
Effective date:    
Title: Substitute resolution creating a task force to assess perceptions and image of greater Milwaukee and recommend development of a Milwaukee brand identity.
Sponsors: ALD. WITKOWSKI, ALD. HINES JR., ALD. HAMILTON, ALD. DAVIS, ALD. BAUMAN, James N. Witkowiak, ALD. COGGS
Indexes: COMMITTEES
Attachments: 1. Fiscal Note, 2. Press Release from Alderman Terry Witkowski dated February 2, 2010, 3. Press Release from Alderman Terry Witkowski dated February 9, 2010, 4. Hearing Notice List, 5. Media Advisory
Date Ver.Action ByActionResultTallyAction DetailsMeeting DetailsVideo
2/16/20101 MAYOR SIGNED   Action details Meeting details Not available
2/9/20101 CITY CLERK Sponsor added

Minutes note: Ald. Coggs added as co-sponsor
   Action details Meeting details Not available
2/9/20101 COMMON COUNCIL ADOPTEDPass14:1 Action details Meeting details Not available
2/1/20101 CITY CLERK Sponsor added

Minutes note: Ald. Witkowiak added as a co-sponsor.
   Action details Meeting details Not available
2/1/20101 COMMUNITY & ECONOMIC DEVELOPMENT COMMITTEE RECOMMENDED FOR ADOPTION

Minutes note: Individual appearing: David Fantle, Visit Milwaukee Ald. Witkowiak requests being added as a sponsor.
Pass5:0 Action details Meeting details Not available
1/28/20101 COMMUNITY & ECONOMIC DEVELOPMENT COMMITTEE HEARING NOTICES SENT   Action details Meeting details Not available
1/28/20101 COMMUNITY & ECONOMIC DEVELOPMENT COMMITTEE HEARING NOTICES SENT   Action details Meeting details Not available
1/27/20101 CITY CLERK Sponsor added

Minutes note: Alds. Hines, Hamilton, Davis, and Bauman
   Action details Meeting details Not available
1/26/20101 CITY CLERK DRAFT SUBMITTED   Action details Meeting details Not available
12/22/20090 COMMON COUNCIL ASSIGNED TO   Action details Meeting details Not available
Number
091196
Version
SUBSTITUTE 1
Reference

Sponsor
ALD. WITKOWSKI, HINES, HAMILTON, DAVIS, BAUMAN, WITKOWIAK and COGGS
Title
Substitute resolution creating a task force to assess perceptions and image of greater Milwaukee and recommend development of a Milwaukee brand identity.
Analysis
This resolution creates a task force to assess greater Milwaukee’s image and make recommendations to the Common Council regarding the designation of an organization to serve as primary coordinator for the perception, image marketing and brand identity of greater Milwaukee. Within 12 months of adoption of this resolution and upon submission of the report, the task force shall provide ongoing direction to the organization designated as primary coordinator for Milwaukee image and brand identity.
Body
Whereas, Greater Milwaukee has many organizations promoting economic development, conventions and tourism within the region but lacks a recognizable image and brand identity both nationally and internationally; and

Whereas, In a 2008 national survey, “Regional and National Perceptions Studies of Milwaukee and the Milwaukee (M7) Region”, conducted by the Center for Urban Initiatives & Research at the University of Wisconsin-Milwaukee, 37 businesses responded that they didn’t have enough knowledge of the Milwaukee region to offer an opinion on perceptions of Milwaukee; and

Whereas, Such comments indicate the need to assess greater Milwaukee’s image and establish a positive national and international identity for both the city and region; and

Whereas, Milwaukee has neither a positive or negative image but rather lacks an image both nationally and internationally; and

Whereas, An effective brand identity could stimulate economic development, and increase conventions and tourism in both Milwaukee and the region; now, therefore, be it

Resolved, By the Common Council of the City of Milwaukee, that a Milwaukee Image and Perception Task Force is created, comprised of th...

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