City of Milwaukee - File #: 211269

• File #: 211269
• Version: 1
• Type: Resolution
• Status: Passed
• File created: 11/23/2021
• In control: COMMON COUNCIL
• Final action: 12/14/2021
• Title: Substitute resolution relating to the feasibility of using City-owned properties for advertising.
• Sponsors: ALD. COGGS
• Indexes: ADVERTISING, CITY PROPERTY

Date	Ver.	Action By	Action	Result	Tally
12/20/2021	1	MAYOR	SIGNED
12/14/2021	1	COMMON COUNCIL	ADOPTED	Pass	15:0
12/7/2021	1	ZONING, NEIGHBORHOODS & DEVELOPMENT COMMITTEE	RECOMMENDED FOR ADOPTION; Minutes note: Appearing: Vanessa Koster, DCD Deputy Commissioner	Pass	4:0
11/30/2021	1	CITY CLERK	DRAFT SUBMITTED
11/23/2021	0	COMMON COUNCIL	ASSIGNED TO

Number

211269

Version

SUBSTITUTE 1

Reference

Sponsor

ALD. COGGS

Title

Substitute resolution relating to the feasibility of using City-owned properties for advertising.

Analysis

This resolution directs the Department of City Development in consultation with the City Attorney’s Office, to examine the feasibility of using City-owned properties for advertising.

Body

Whereas, Because of revenue losses during the COVID-19 pandemic, the limited range of local tax options available to the City under State law, the decades-long lack of increases in State shared revenue, and other factors beyond the City’s control, the City is in need of additional sources of revenue to support its operations ; and

Whereas, The City owns and maintains a large portfolio of properties, including real estate and capital assets like vehicles; and

Whereas, City-owned properties could potentially be used for advertising by private-sector businesses, thereby creating a new source of revenue for the City; now, therefore, be it

Resolved, By the Common Council of the City of Milwaukee, directs the Department of City Development in consultation with the City Attorney’s Office, to examine the feasibility using City-owned properties for advertising.

Requestor

Drafter

LRB 177119 - 2

Heather Wolfgram

11/24/21