| 4/15/2014 | 0 |
HISTORIC PRESERVATION COMMISSION
| ADOPTED
Minutes note: Mr. Jakubovich said that the Avalon Theater hasn't been showing movies for a while with the recent work being done both inside and outside, but it will soon be open. The theater has an atmospheric style, which means the interior is meant to look like an outdoor garden with twinkle lights, which wil be replaced with LED lights or fiber optic lights, to depict stars. This is on the few surviving movie palaces in the city. The original marquee sign was removed via a staff approved certificate of appropriateness (COA). The design of the new marquee sign will mimic the design of the old sign, which was built in the 1940s or 1950s. The projecting I-beams are original and will be retained. The brick behind the I-beams will need some patching with new or salvage brick to hopefully look like the original brick. The building will also be cleaned and new windows obtained, both of which will be approved through a staff COA. The sign the Commission is reviewing is being reviewed due to its rarity and its size.
The proposed sign is a flag-type sign atop a marquee and is meant to reflect the original architecture of the building's Moorish look. In scale, the sign is 26 feet wide and 24 feet high and is made with reverse channel letters. On the sides, one of the modern updates, is the installation of flush-mounted LED screens so that instead of having the classic whiteboards with black letters being changed for the movies, movie changes will be advertised digitally on these screens. Mr. Jakubovich thinks that at this point the unique needs of movie theaters and churches dictate the use of these LED screens. The movie theatre itself has two movie screens. The screens are flush with the marquee sign and are on the sides only, not on the front. The recent changes to the sign from the day prior to the meeting are included in the file as "Sign 1", "Sign 2" and "Sign 3" and are not major changes. Mr. Jakubovich is quite thrilled to see this sign. The letters on the sign itself are lighted. The difficult for the owner will be in matching the brick color, but the best job will be done that can be done. Any building changes required by other departments will likely not change the design of the sign.
Ald. Tony Zielinski came to the table and said that he is strongly in support of this proposal and the owner, Lee Barczak, has stepped forward and invested a significant amount of money to restore this location. Everything that Mr. Barczak has ever done has been a first class operation and this will be a tremendous, tremendous addition to Kinnickinnic Avenue and he strongly, strongly, strongly supports this.
Jeff Hojnacki, Ascent Design, Inc., said that the drawings were revised due work done on Sunday and he doesn't foresee any other changes, other than to the height or elevation of the two sided blade.
Ald. Bauman moved, seconded by Ms. Clendenen-Acosta, with the chair abstaining. There were no objections. | Pass | 3:0 |
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| 4/15/2014 | 0 |
| ADOPTED
Minutes note: Mr. Paul Jakubovich said this is a rare surviving movie palace from teh 1920s. The owner is going back to the original marquee design, although not exactly the same. The marquee sign was removed through a staff-approved COA and that work was done last week. There will be a need to add additional brick due to the removal of a second sign. The building will be cleaned and new windows added, both as a staff COA. HPC usually doesn't review signs, but has this one due to its rarity and size. The entire brickface will be cleaned. The proposed sign is a flag-type sign above a marquee sign and sign is 26 by 24 feet and made with reverse channel letters. On the sides, one of the modern updates, is the installation of flush-mounted LED screens so changing movies can be advertised digitally. There will be two screens inside the theatre which is the digitally advertising will be done. The staff isn't opposed to the installation of the technology.
Staff recommends to accept the sign as it was proposed. The changes detailed in the attachments Sign 1, Signn 2 and Sign 3 were submitted as a result of the changes that had to be made as a result of removal of the old sign.
Windows, a few doors and exterior cleaning will be done as staff approvals, which Paul wanted to make the HPC aware of.
The sign letters are all lighted
Ald. Zielinski is strongly in support of this poprosal and this will be a tremdous addtion to the continued revitalization of Kinnickinnic Avenue. He strongly, strongly, strongly supports this.
Jeff Hanacki, with ___ Design, said that the revised drawings pretty much illustrate the spirt of the design and he doesn't anticipate any changes. | | 3:0 |
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