City of Milwaukee - File #: 070545

• File #: 070545
• Version: 1
• Type: Resolution
• Status: Passed
• File created: 7/11/2007
• In control: PUBLIC WORKS COMMITTEE
• Final action: 7/31/2007
• Title: Substitute resolution authorizing the Department of Public Works to issue a Request for Proposal and award a contract to the firm selected to provide outreach, educational, and promotional services to increase participation in the City of Milwaukee’s recycling program.
• Sponsors: ALD. WITKOWSKI
• Indexes: AGREEMENTS, RECYCLING, SOLID WASTE DISPOSAL

Date	Ver.	Action By	Action	Result	Tally
8/10/2007	1	MAYOR	SIGNED
7/31/2007	1	COMMON COUNCIL	ADOPTED	Pass	12:2
7/31/2007	1	PUBLIC WORKS COMMITTEE	RECONSIDERED	Pass	4:0
7/31/2007	1	PUBLIC WORKS COMMITTEE	RECOMMENDED FOR ADOPTION	Pass	3:1
7/18/2007	0	PUBLIC WORKS COMMITTEE	AMENDED; Minutes note: Appearances by: Ms. Wanda Booker, Department of Public Works, Sanitation Manager Mr. Rick Meyer, Department of Public Works, Recycling Specialist Mr. Preston Cole, Superintendent, Department of Public Works, Environmental Services Ald. Witkowski moved to amend by stating in the "Resolved" clause that a copy of the Request of Proposal (RFP) is attached to this file.	Pass	5:0
7/18/2007	1	PUBLIC WORKS COMMITTEE	RECOMMENDED FOR ADOPTION	Pass	4:1
7/13/2007	0	PUBLIC WORKS COMMITTEE	HEARING NOTICES SENT
7/11/2007	0	COMMON COUNCIL	ASSIGNED TO

Number
070545
Version
Substitute 1

Reference
060164

Sponsor
ALD. WITKOWSKI

Title
Substitute resolution authorizing the Department of Public Works to issue a Request for Proposal and award a contract to the firm selected to provide outreach, educational, and promotional services to increase participation in the City of Milwaukee’s recycling program.

Analysis
This resolution authorizes the Department of Public Works to issue a Request for Proposal and award a contract for the creation, production, and delivery of a recycling educational and promotional campaign to increase awareness and drive greater participation in the City’s curbside recycling program. The maximum budget for the initial one-year contract will be $150,000, and all of the funding will come from the City’s recycling contractor and the state’s Recycling Efficiency Incentive grant. The contract will have an option to extend for two additional one-year periods. The contractor will utilize social marketing as the driving strategy for the campaign, going beyond raising awareness by using tools and messages to affect behavior change.

Body
Whereas, The City of Milwaukee has experienced a downward trend in the tonnage of recyclables collected since its peak in 1997; and

Whereas, Materials diverted from the waste stream into recycling result in net savings to the City through revenues received from sale of recyclables and through avoided landfill fees; and

Whereas, Expanding global markets for recyclable materials have created unprecedented demand, resulting in a steady and sustained rise in prices for recyclable commodities, increasing revenues from recycling for communities; and

Whereas, Recycling conserves natural resources and landfill space; and manufacturing with recycled materials conserves energy versus manufacturing with virgin materials, thus reducing our dependence on high cost, polluting forms of energy; and

Whereas, The City has not invested in a large scale educational a...