Number
01366
Version
ORIGINAL
Reference
980393
Sponsor
ALD. HERRON
Title
Resolution amending Common Council File Number 980393 to permit the placement of 3 enhanced transit shelters with advertising on the periphery of the Midtown Center retail development.
Analysis
This resolution amends Common Council File Number 980393 to increase the maximum number of enhanced transit shelters permitted under a pilot Milwaukee County transit shelter replacement program. This amendment would permit the placement of 3 internally-illuminated transit shelters with advertising on the periphery of the Midtown Center retail development, located north of West Capitol Drive and east of North 60th Street.
Body
Whereas, On October 9, 1998, the Milwaukee Common Council adopted File Number 980393, a resolution to permit advertising on Milwaukee County bus shelters as part of a Milwaukee County pilot program to replace certain bus shelters with high-quality, durable structures that are illuminated from within and have not more than one 2-sided illuminated advertising panel per shelter; and
Whereas, File Number 980393 specified that this pilot program would involve between 25 and 50 bus shelters in the city of Milwaukee; and
Whereas, The site of the former Capitol Court shopping center, located north of West Capitol Drive and east of North 60th Street, is currently being redeveloped into a major new retail development known as "Midtown Center"; and
Whereas, It is anticipated that a significant portion of Midtown Center customers will use public transportation to travel to this development; and
Whereas, The Midtown Center site is presently served by 4 heavily-used bus routes; and
Whereas, The appearance of the Midtown Center development and the safety of Midtown Center's customers would be enhanced by the placement of illuminated transit shelters along the periphery of the development; and
Whereas, It is anticipated that Midtown Center will be provi...
Click here for full text