Number
260192
Version
SUBSTITUTE 1
Reference
241545, 2603
Sponsor
ALD. JACKSON
Title
Substitute resolution relating to a Youth Council anti-nicotine scholarship contest.
Analysis
This resolution uses JUUL settlement funds to fund an anti-nicotine design scholarship contest run by the Milwaukee Youth Council. The resolution sets aside $16,000 for the contest, which is outlined in the memorandum attached to this file.
Body
Whereas, According to the Centers for Disease Control, in 2024, 5.9% of middle and high school students, around 1.63 million individuals, reported current use of e-cigarettes; and
Whereas, More than 1 in 4 of youth who currently use e-cigarettes use an e-cigarette product daily, and 38.4% of youth e-cigarette users report using e-cigarettes at least 20 of the last 30 days; and
Whereas, Flavored e-cigarettes are used by 87.6% of current e-cigarette users; and?
Whereas; The staggering rise in e-cigarette use by youth has been driven in part by marketing directly targeting youth; and
Whereas, These marketing practices have resulted in several major e-cigarette lawsuits, particularly against JUUL Labs, that have resulted in billions of dollars in settlements for targeting youth with marketing; and
Whereas, Research has shown that nicotine affects young brains very differently from mature brains, deepening addiction by over-producing nicotine neuron receptors and dysregulating the prefrontal cortex before it has a chance to fully develop, leading to higher rates of risk-taking behaviors and mood disorders; and
Whereas, Young brains exposed to nicotine experience other negative effects that may not occur in adults including memory and learning deficits and increased likelihood of addiction; and
Whereas, According to the Centers for Disease Control, nearly nine out of 10 adult daily smokers started their habit before age 18; and
Whereas, A proactive, youth-lead effort to combat nicotine use may be among the most effective strategies ...
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