NUMB:
970827
VERS:
SUBSTITUTE 1
REF:
XXBY:
ALD. KALWITZ AND PRATT
TITL:
A substitute ordinance restricting the advertisement of alcohol beverages and tobacco products on certain billboards.
SECS:
244-20 rn
244-20 cr
ANLS:
- Analysis -
This ordinance restricts the location of outdoor signs advertising alcohol beverages or tobacco products to limited, defined locations within the city. It also creates a forfeiture penalty of not less than $500 nor more than $2,000 upon conviction, with each day on which a violation continues being considered a separate offense. The building inspection department would be the enforcing agency.
The ordinance also provides that contracts in existence on the effective date of this ordinance or any renewal term less than 5 years in length for advertising such beverages and products will not be abrogated by this ordinance.
BODY:
Whereas, Wisconsin law prohibits the sale or possession of alcohol beverages to any person under 21 years of age and prohibits the sale or possession of tobacco products to any person under 18 years of age; and
Whereas, More than 3 million minors under the age of 18 consume more than 947 million packs of cigarettes annually in the United States, yielding gross sales to the tobacco industry each year of approximately $1 billion; and
Whereas, Cigarettes are the most heavily advertised product in America, and the tobacco industry spends more than $421 million annually for outdoor advertising of cigarettes; and
Whereas, Alcoholic beverages are the second most heavily advertised products in America and the alcohol beverage industry spends more than $100 million annually for outdoor advertising of its products; and
Whereas, Outdoor advertisements are a unique and distinguishable medium of advertising which subjects the general public to involuntary and unavoidable forms of solicitation; and
Whereas, The Supreme Court and other courts have recognized the positive relati...
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