Number
060270
Version
Substitute 1
Reference
060164
Sponsor
The CHAIR
Title
Substitute resolution authorizing the Department of Public Works to issue a Request for Proposal for the provision of outreach, educational, and promotional services to increase participation in the City of Milwaukee’s recycling program.
Analysis
This resolution authorizes the issuance of a Request for Proposal for the creation, production, and delivery of a recycling educational and promotional campaign to increase awareness and drive greater participation in the City’s curbside recycling program. The maximum budget for the campaign will be $150,000, and all of the funding will come from the City’s recycling contractor and the state’s Recycling Efficiency Incentive grant. The campaign will be multi-faceted, multi-lingual, and customized to reach all segments of the community.
Body
Whereas, The City of Milwaukee has experienced a downward trend in the tonnage of recyclables collected since its peak in 1997; and
Whereas, Materials diverted from the waste stream into recycling result in net savings to the City through revenues received from sale of recyclables and through avoided landfill fees; and
Whereas, Expanding global markets for recyclable materials have created unprecedented demand, resulting in a steady and sustained rise in prices for recyclable commodities, increasing revenues from recycling for communities; and
Whereas, Recycling conserves natural resources and landfill space; and manufacturing with recycled materials conserves energy versus manufacturing with virgin materials, thus reducing our dependence on high cost, polluting forms of energy; and
Whereas, The City has not invested in a large scale educational and promotional campaign to encourage recycling since the early 1990’s; and
Whereas, Resolution File Number 060164 adopted on June 20, 2006 authorized the Commissioner of Public Works to apply for, accept and expend, a 2007 State of Wisconsin Recyclin...
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