Number
110890
Version
ORIGINAL
Reference
Sponsor
CHAIR
Title
Resolution relating to application, acceptance and funding of a Wisconsin Department of Natural Resources 2012 Urban Forestry Grant.
Analysis
This resolution authorizes the Department of Public Works - Operations (Forestry Section) to apply for, accept and fund a 2012 Urban Forestry Grant from the Wisconsin Department of Natural Resources “Milwaukee’s Trees Keep Talking.” This grant will extend and expand an urban canopy benefits public awareness campaign that includes Emerald Ash Borer messaging. The total project cost is $50,000, of which $25,000 (50%) will be provided by the grantor and $25,000 (50%) will be provided in-kind by the City. The program will include the following components:
1. Extend a public awareness radio campaign on Emerald Ash Borer (EAB) and the economic, ecological and social benefits of Milwaukee’s urban tree canopy. The radio campaign will consist of ads developed and funded by the 2011 Urban Forestry grant in order to direct 2012 grant funds to the radio buy (frequency and duration).
2. Develop a door hanger to be distributed as field material to notify homeowners of services provided by the Forestry Section. The door hanger will also include information on EAB and Milwaukee’s urban tree canopy benefits.
3. Use ash tree injection program funded in the proposed 2012 capital budget to meet 50% match requirement.
Body
Whereas, The City of Milwaukee appears to be eligible for a 2012 Urban Forestry Grant from the Wisconsin Department of Natural Resources; and
Whereas, The Department of Public Works-Operations Division (Forestry Section) would use this grant to conduct a public awareness campaign; and
Whereas, This project would include the following components:
1. Extend a public awareness radio campaign on Emerald Ash Borer (EAB) and the economic, ecological and social benefits of Milwaukee’s urban tree canopy. The radio campaign will consist of ad...
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