NUMB:
980393
VERS:
SUBSTITUTE 5
REF:
76-1872-a
XXBY:
ALD. KALWITZ, PAWLINSKI AND D'AMATO
TITL:
Substitute resolution authorizing enhanced transit shelters at certain locations in the City of Milwaukee.
ANLS:
- Analysis -
In 1977, the City of Milwaukee and Milwaukee County entered into an agreement relating to the erection and maintenance of bus passenger shelters in the city, which included a condition prohibiting any advertising on shelters. On June 20, 1996, the County Board adopted a resolution to repeal the ban on shelter ads but continuing to prohibit ads for tobacco and alcohol products. The County cannot initiate advertising on bus shelters in the city unless and until the Common Council likewise amends its policy.
In order to increase the safety of transit riders, as well as improve the aesthetic appeal of transit shelters and reduce vandalism, Milwaukee County is desirous of replacing certain bus shelters with high quality, durable structures that are illuminated from within, with not more than one 2-sided illuminated advertising panel per shelter.
This resolution amends the City's policy on bus shelters to permit advertising on new, enhanced transit shelters on a pilot basis.
BODY:
Whereas, The Common Council adopted File Number 76-1872-a on June 14, 1977, a resolution authorizing the Commissioner of Public Works to grant permits to Milwaukee County for the erection and maintenance of bus passenger shelters in the public way at various locations within the City of Milwaukee, in accordance with certain procedures and conditions; and
Whereas, Those conditions included a proviso in the "Resolved Clause" which reads as follows:
"5. That the County and its personal representatives will not construct any structure other than the bus passenger shelters on the site of the shelters, and no advertising will be placed or allowed to be placed on said shelters, excepting information relating to the bus transit system."
; and...
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