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File #: 250017    Version:
Type: Resolution Status: In Committee
File created: 4/22/2025 In control: ZONING, NEIGHBORHOODS & DEVELOPMENT COMMITTEE
On agenda: Final action:
Effective date:    
Title: Substitute resolution relating to a Minor Modification to a Detailed Planned Development known as Brady USA, Inc. Phase 1 (f/k/a W.H. Brady Company Corporate Center) to allow changes the signage standards for monument signs on the property located at 6555 West Good Hope Road, on the south side of West Good Hope Road, west of North 60th Street, in the 9th Aldermanic District.
Sponsors: THE CHAIR
Attachments: 1. Exhibit A, 2. Affidavit for Zoning Change, 3. City Plan Commission Letter, 4. CPC Staff Report
Date Ver.Action ByActionResultTallyAction DetailsMeeting DetailsVideo
5/19/20250 CITY PLAN COMMISSION APPROVED CONDITIONALLY

Minutes note: Ms. Connelly presented. Staff recommends approval. Appearing: Jaime Dieman, Innovative Signs Patrick McCrory, Brady Corp. Ms. Dieman and Mr. McCrory presented. This Minor Modification was requested by Brady USA, Inc. and will allow an updated monument sign at the main entry that includes an electronic message center. There was discussion on foliage and lighting. Vice-chair Nemec moved approval conditionally, seconded by commissioner Washington. (Prevailed 6-0) Condition: That DPW requirements on electric messaging are met.
Pass6:0 Action details Meeting details Video Video
5/19/20250 CITY PLAN COMMISSION REFERRED TOPass6:0 Action details Meeting details Not available
5/16/20251 CITY CLERK DRAFT SUBMITTED   Action details Meeting details Not available
4/24/20250 ZONING, NEIGHBORHOODS & DEVELOPMENT COMMITTEE REFERRED TO   Action details Meeting details Not available
4/22/20250 COMMON COUNCIL ASSIGNED TO   Action details Meeting details Not available
Number
250017
Version
SUBSTITUTE 1
Reference
901858, 901859, 041231, 191792, 241338
Sponsor
THE CHAIR
Title
Substitute resolution relating to a Minor Modification to a Detailed Planned Development known as Brady USA, Inc. Phase 1 (f/k/a W.H. Brady Company Corporate Center) to allow changes the signage standards for monument signs on the property located at 6555 West Good Hope Road, on the south side of West Good Hope Road, west of North 60th Street, in the 9th Aldermanic District.
Analysis
This Minor Modification was requested by Brady USA, Inc. and will allow an updated monument sign at the main entry that includes an electronic message center.
Body
Whereas, Section 295-907-2(i) of the Milwaukee Code of Ordinances permits minor modifications to planned developments after approval of the Common Council; and

Whereas, The detailed plan for a planned development (“DPD”) known as Brady USA, Inc. (f/k/a W.H. Brady Company Corporate Center), located On the south side of West Good Hope Road, west of North 60th Street, was approved by the Common Council of the City of Milwaukee on April 23, 1991 under File No. 901859; and

Whereas, The minor modification to Brady USA, Inc. (f/k/a W.H. Brady Company Corporate Center) to allow an updated monument sign is consistent with the spirit and intent of the approved plan and will not adversely affect the surrounding development, a copy of which is attached to this Common Council File as Exhibit A which is on file in the office of the City Clerk and made a part as though fully set forth herein; now, therefore, be it

Resolved, By the Common Council of the City of Milwaukee, that the minor modification:

1. Is consistent with the spirit and intent of the previously approved DPD.

2. Will not change the general character of the DPD.

3. Will not cause a substantial relocation of principal or accessory structures.

4. Will not cause a substantial relocation or reduction of parking, loading or recreation areas.

5. Will no...

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