Number
180116
Version
SUBSTITUTE 1
Reference
Sponsor
ALD. MURPHY
Title
Substitute resolution relating to the University of Wisconsin - Milwaukee Lubar Executive MBA program’s development of a marketing and growth strategy for MKE Plays.
Analysis
This resolution expresses the City’s support for cooperation with the University of Wisconsin - Milwaukee Lubar Executive MBA program relating to the development of a marketing and growth strategy for MKE Plays.
Body
Whereas, MKE Plays is an award-winning public-private initiative, created in 2015 as a way to reprioritize parks for local government while soliciting additional help from private sector partners; and
Whereas, MKE Plays set out to transform the City’s most deteriorated playgrounds over a three-year period and has raised more than $1.575 million in private contributions, which will support reconstruction at 14 sites by the summer of 2018; and
Whereas, The restoration of the City’s playgrounds will bring much-needed improvement to many of the city’s poorest neighborhoods by creating safe and attractive places for families to play; and
Whereas, At a time when obesity is the leading cause of preventable death in the United States and when close to 35% of Milwaukee high school students are either overweight or obese, the transformation of Milwaukee’s play areas can make a significant impact on the health of Milwaukee’s youth; and
Whereas, Involving area residents in playground restoration also provides opportunities for people to get to know one another and develop a sense of ownership in their community, while the social capital needed to improve neighborhood playgrounds through the MKE Plays initiative is as much an asset as the required financial capital, and is more likely to lead to additional community action; and
Whereas, In collaboration with Milwaukee Public Schools, MKE Plays plans to provide older youth with summer job opportunities as “play leaders” trained to help younger children eng...
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