Number
090968
Version
ORIGINAL
Reference
Sponsor
CHAIR
Title
Resolution relating to application, acceptance and funding of a State of Wisconsin Department of Natural Resources 2010 Urban Forestry Grant.
Analysis
This resolution authorizes the Department of Public Works - Operations (Forestry Section) to apply for, accept and fund a 2010 Urban Forestry Grant “Milwaukee’s Trees on Parade.” This grant aims to build public awareness of the benefits of Milwaukee’s urban forest. The total project cost is $50,000, of which $25,000 (50%) will be provided by the grantor and $25,000 (50%) will be provided by the City. The program will include the following components:
1. Conduct a multi-faceted outreach campaign involving media such as radio, print or television to raise public awareness of EAB and the economic, ecological and social benefits of trees.
2. Broaden the “Milwaukee’s Trees” brand created in 2009 for a limited outdoor digital billboard campaign to build a consistent, clear and repetitive message of trees as economic, ecological and social assets worth protecting and preserving with the confirmed presence of Emerald Ash Borer in Milwaukee County.
Body
Whereas, The City of Milwaukee appears to be eligible for a 2010 Urban Forestry Grant from the Wisconsin Department of Natural Resources; and
Whereas, The Department of Public Works-Operations Division (Forestry Section) would use this grant to conduct a public awareness campaign; and
Whereas, This project would include the following components:
1. Conduct a multi-faceted outreach campaign involving media such as radio, print or television to raise public awareness of EAB and the economic, ecological and social benefits of trees.
2. Broaden the “Milwaukee’s Trees” brand created in 2009 for a limited outdoor digital billboard campaign to build a consistent, clear and repetitive message of trees as economic, ecological and social assets worth protecting and preserving with the confi...
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