Number
181290
Version
SUBSTITUTE 1
Reference
Sponsor
ALD. COGGS, STAMPER, LEWIS AND RAINEY
Title
Substitute resolution directing the Chief Information Officer to cooperate with the information officer, or appropriate staff, of each City department and the Public Information Division to establish a coordinated social media strategy, including branding and appearance.
Analysis
This resolution directs the Chief Information Officer to cooperate with the information officers, or appropriate staff, of each City department and with the Public Information Division to establish a coordinated social media strategy for the City. The strategy should include branding and appearance.
Body
Whereas, Social media are websites and applications that enable users to create and share content or to participate in social networking; and
Whereas, City Departments utilize individual social media websites to connect with residents and disseminate information on services provided, as well as outreach events; and
Whereas, The City’s social media sites are currently managed by individual departments; and
Whereas, The Common Council, through the adoption of the 2019 Budget, has directed the Chief Information Officer and Public Information Division to work together to establish a coordinated strategy and appearance for all City department social media websites; and
Whereas, A coordinated social media strategy for the City will allow residents to experience a similar appearance and titles for the City’s social media websites, thus establishing a consistent identity for the City; now, therefore be it
Resolved, By the Common Council of the City of Milwaukee, that the Chief Information Officer is directed to cooperate with the information officer, or appropriate staff, of each City department and the Public Information Division to establish a coordinated social media strategy, including branding and appearance.
Requester
Drafter
LRB172851-2
Aaron Michelson
12/3/201...
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