Number
060300
Version
SUBSTITUTE 3
Reference
Sponsor
ALD. D’AMATO, ZIELINSKI AND WITKOWSKI
Title
A substitute ordinance relating to automatic changeable message signs.
Sections
295-407-3-b rc
Analysis
Currently, pursuant to zoning code provisions, automatic changeable message signs may not be changed more frequently than once every 60 seconds. Under this ordinance, off-premise signs which primarily face the freeway may be changed not more frequently than once every 30 seconds. This ordinance requires that all changeable message signs be steady in nature, not flashing or scrolling at any time.
This ordinance also establishes a study to assess the future applicability of a 6-second signage regulation for off-premise signs which do not primarily face the freeway. The study involves the off-premise sign at the southeast corner of Oakland and North Avenues, in the 3rd aldermanic district, and provides for the sign to change not more frequently than once every 6 seconds, and for a period not longer than 6 months following passage and publication of this ordinance. The study will provide the department of public works the necessary data to assess the impacts that changeable off-premise signs which do not primarily face the freeway have on public safety and welfare.
Body
Whereas, In order to maintain the public safety and welfare in the city’s physical environment, it is necessary to regulate on-premise and off-premise signs; and
Whereas, It is appropriate to revise signage regulations due to innovations in technology, and to differentiate regulations according to on-premise and off-premise signs; and
Whereas, Any change in signage regulations should be assessed according to community concerns, including brightness and traffic safety; and
Whereas, Upon passage of this ordinance, off-premise signs which primarily face the freeway may be changed not more frequently than once every 30 seconds;
Whereas, Due to changes in sign technology, it is ne...
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