City of Milwaukee - File #: 240600

• File #: 240600
• Version: 1
• Type: Resolution
• Status: Passed
• File created: 8/13/2024
• In control: COMMON COUNCIL
• Final action: 10/15/2024
• Title: Substitute resolution granting permanent historic designation to the Geuder, Paeschke & Frey Company building at 324 N. 15th Street, in the 4th aldermanic district.
• Sponsors: THE CHAIR
• Indexes: HISTORIC BUILDINGS, HISTORIC PRESERVATION

Date	Ver.	Action By	Action	Result	Tally
10/24/2024	1	MAYOR	SIGNED
10/15/2024	1	COMMON COUNCIL	ADOPTED	Pass	14:0
10/8/2024	1	ZONING, NEIGHBORHOODS & DEVELOPMENT COMMITTEE	RECOMMENDED FOR ADOPTION; Minutes note: Appearing: Andrew Stern, HPC Tim Askin, HPC Claude Krawczyk, Milwaukee Preservation Alliance (nominator) Kendall Breunig, Sunset Investors (buyer) HPC staff recommended granting permanent historic designation based on fulfillment of criteria f-1, f-5, and f-6 of the Historic Preservation Ordinance, Section 320-21 (3) of the Milwaukee Code of Ordinances. Public testimony in support: Steve Kaniewski, Brass Light Gallery Ald. Bauman was in support.	Pass	4:0
10/1/2024	1	CITY CLERK	DRAFT SUBMITTED
9/24/2024	0	COMMON COUNCIL	REFERRED TO
9/9/2024	0	HISTORIC PRESERVATION COMMISSION	ADOPTED; Minutes note: Mr. Andrew Stern said this is a large building that stands out and there is about 100 years of commercial history to this building. The company was established in 1880 with 12 employees; Geuder was Paeschke's brother-in-law. The business was a jobber, which sold items to other retail businesses. In the 1880s they initiated liability insurance, which is the forerunner to worker's compensation. In 1890, they ended jobbing and built a factory for their firm and the 4-story building was constructed, with minimal ornamentation, but numerous windows. They formed a large part of the tin industry. By 1902, they added additional buildings. They constructed items for World War I and the new automobile industry and by 1920, the company occupied 17 acres. By the 1930s they were one of the 12 largest manufacturers in the city and were the largest manufacturer of household wares in the US. They also saw increased business during Word War 2. The company was sold in 1984 and was closed in 1985. By 2000 a number of the buildings had come down. The subject property was the first and most significant portion of their holdings. A facade was constructed following a fire that matches the historic facade. The building was designed by Ferry & Clas, who designed a number of major buildings in Milwaukee. The building meets the f-1, f-5 and f-6. Ald. Bauman moved, seconded by Mr. Jarosz, to open the public hearing. There were no objections. Claude Krawczyk - nominator - he thinks the building should be saved. Kendall Breuning - Franklin - couldn't nominate it as he's not a city resident; he has the building under contract now. He is trying to get it re-zoned residential and would like to prohibit its demolition as much as possible. He intends to use historic tax credits. He intends to repair, rather than replace, the windows. The land next to it was the location of the original cream city brick company. Ald. Bauman moved, seconded by Mr. Jarosz, to close the public hearing. There were no objections.	Pass	5:0
8/13/2024	0	COMMON COUNCIL	ASSIGNED TO

Number
240600
Version
ORIGINAL
Reference

Sponsor
THE CHAIR

Title
Substitute resolution granting permanent historic designation to the Geuder, Paeschke & Frey Company building at 324 N. 15th Street, in the 4th aldermanic district.

...Analysis
This resolution grants permanent historic designation to the Geuder, Paeschke & Frey Company building at 324 N. 15th Street, in the fourth aldermanic district

...Body
Whereas, The Milwaukee Historic Preservation Ordinance, s. 320-21 of the Code of Ordinances, provides that historic sites, structures and districts may be designated by the Common Council upon the recommendation of the Historic Preservation Commission; and

Whereas, The Historic Preservation Commission, at its September 9th, 2024 meeting, by unanimous vote of five (5) ayes and two (2) excused, recommended historic designation of the Geuder, Paeschke & Frey Company building at 324 N. 15th Street; and

Whereas, This building fulfills the following criterion set forth in s. 320-21-3:

f-.1. Its exemplification and development of the cultural, economic, social of historic heritage of the city, state of Wisconsin or the United States

f-5. Its embodiment of distinguishing characteristics of an architectural type or specimen

f-6. Its identification as the work of an artist, architect, craftsman or master builder whose individual works have influenced the development of the city

; now, therefore, be it

Resolved, By the Common Council of the City of Milwaukee, that the Geuder, Paeschke & Frey Company building at 324 N. 15th Street, further described as:

LANDS IN SE 1/4 SEC 30-7-22 COM INTER S LI W ST PAUL AVE & E LI N 15TH ST- TH E 159.92'- TH S 52.70'- TH W 94.98'- TH S 40.69'- TH W 10.07'- TH S TO N LI ROW- TH W 55.34'- TH N 193.82' TO BEG & E1/2 VAC ST ADJ BID #26

be designated as a Milwaukee historic district. The Preservation Guidelines pursuant to the Historic Designation Study Report, a copy of which is attached to this file, shall apply to thi...