City of Milwaukee - File #: 120811

• File #: 120811
• Version: 1
• Type: Resolution
• Status: Passed
• File created: 9/27/2012
• In control: PUBLIC WORKS COMMITTEE
• Final action: 10/16/2012
• Title: Substitute resolution directing the Department of Administration to implement a pilot program for advertising on City vehicles.
• Sponsors: ALD. MURPHY
• Indexes: ADVERTISING, MOTOR VEHICLES, MUNICIPAL

Date	Ver.	Action By	Action	Result	Tally
10/19/2012	1	MAYOR	SIGNED
10/16/2012	1	COMMON COUNCIL	ADOPTED	Pass	15:0
10/3/2012	1	PUBLIC WORKS COMMITTEE	HELD TO CALL OF THE CHAIR; Minutes note: Individual appearing: Ald. Murphy, 10th District Preston Cole, Department of Public Works The item was held to hear from Department of Administration	Pass	5:0
10/3/2012	1	PUBLIC WORKS COMMITTEE	RECONSIDERED; Minutes note: Individual appearing: Sharon Robinson, Department of Administration Rhonda Kelsey, Department of Administration	Pass	5:0
10/3/2012	1	PUBLIC WORKS COMMITTEE	RECOMMENDED FOR ADOPTION	Pass	5:0
10/2/2012	0	PUBLIC WORKS COMMITTEE	HEARING NOTICES SENT
10/1/2012	0	PUBLIC WORKS COMMITTEE	HEARING NOTICES SENT
9/27/2012	0	COMMON COUNCIL	ASSIGNED TO

Number
120811
Version
SUBSTITUTE 1
Reference

Sponsor
ALD. MURPHY
Title
Substitute resolution directing the Department of Administration to implement a pilot program for advertising on City vehicles.
Analysis
This resolution establishes a one-year pilot program for advertising on City vehicles.

The Department of Administration is directed to implement the pilot program and to:

1. Identify City vehicles, including street sweepers and snow plows, available for marketing and desirable potential partners.

2. Prioritize these vehicles in terms of ease of marketing and short- or long-term commercial value.

3. Develop a marketing plan for the City vehicles.

4. Seek out commercial partners for transactions.

5. Negotiate the terms of and execute marketing agreements relating to these vehicles with commercial entities.

6. Adopt reasonable rules to implement the intent of this resolution.
Body

Whereas, The City of Milwaukee is limited, by state statute, in its ability to generate new and additional revenues for continuation of City services; and

Whereas, The City has an ongoing need to develop new and innovative sources of revenue; and

Whereas, Several cities throughout the country have implemented programs to market advertising space on city assets, including city-owned vehicles; and

Whereas, On September 25, 2012, the Common Council adopted Common Council Resolution File Number 120396, directing the Department of Administration to issue a request for proposals for a consultant to develop and execute the Milwaukee Civic Partnership Initiative, a plan to market City assets for advertising, sponsorship and naming rights to corporations and non-profit organizations; and

Whereas, Even as the City is issuing the Request for Proposals and while the selected consultant is developing the Milwaukee Civic Partnership Initiative, the City can realize immediate benefits by marketing advertising space on City-owned vehicles; and

Whereas, It is in the b...