Number
211269
Version
SUBSTITUTE 1
Reference
Sponsor
ALD. COGGS
Title
Substitute resolution relating to the feasibility of using City-owned properties for advertising.
Analysis
This resolution directs the Department of City Development in consultation with the City Attorney’s Office, to examine the feasibility of using City-owned properties for advertising.
Body
Whereas, Because of revenue losses during the COVID-19 pandemic, the limited range of local tax options available to the City under State law, the decades-long lack of increases in State shared revenue, and other factors beyond the City’s control, the City is in need of additional sources of revenue to support its operations ; and
Whereas, The City owns and maintains a large portfolio of properties, including real estate and capital assets like vehicles; and
Whereas, City-owned properties could potentially be used for advertising by private-sector businesses, thereby creating a new source of revenue for the City; now, therefore, be it
Resolved, By the Common Council of the City of Milwaukee, directs the Department of City Development in consultation with the City Attorney’s Office, to examine the feasibility using City-owned properties for advertising.
Requestor
Drafter
LRB 177119 - 2
Heather Wolfgram
11/24/21