Number
260192
Version
SUBSTITUTE 1
Reference
241545, 2603
Sponsor
ALD. JACKSON
Title
Substitute resolution relating to a Youth Council anti-nicotine scholarship contest.
Analysis
This resolution uses JUUL settlement funds to fund an anti-nicotine design scholarship contest run by the Milwaukee Youth Council. The resolution sets aside $16,000 for the contest, which is outlined in the memorandum attached to this file.
Body
Whereas, According to the Centers for Disease Control, in 2024, 5.9% of middle and high school students, around 1.63 million individuals, reported current use of e-cigarettes; and
Whereas, More than 1 in 4 of youth who currently use e-cigarettes use an e-cigarette product daily, and 38.4% of youth e-cigarette users report using e-cigarettes at least 20 of the last 30 days; and
Whereas, Flavored e-cigarettes are used by 87.6% of current e-cigarette users; and
Whereas; The staggering rise in e-cigarette use by youth has been driven in part by marketing directly targeting youth; and
Whereas, These marketing practices have resulted in several major e-cigarette lawsuits, particularly against JUUL Labs, that have resulted in billions of dollars in settlements for targeting youth with marketing; and
Whereas, Research has shown that nicotine affects young brains very differently from mature brains, deepening addiction by over-producing nicotine neuron receptors and dysregulating the prefrontal cortex before it has a chance to fully develop, leading to higher rates of risk-taking behaviors and mood disorders; and
Whereas, Young brains exposed to nicotine experience other negative effects that may not occur in adults including memory and learning deficits and increased likelihood of addiction; and
Whereas, According to the Centers for Disease Control, nearly nine out of 10 adult daily smokers started their habit before age 18; and
Whereas, A proactive, youth-lead effort to combat nicotine use may be among the most effective strategies available for reducing teen nicotine use and dependency; and
Whereas, The Youth Council is proposing a 2-year, anti-nicotine design contest; and
Whereas, Common Council File Number 240280 transfers settlement funds from the General Fund to the Special Revenue Fund -Settlement Fund and establishes a parent project account within the Special Revenue Fund -Settlement Fund from which funds may be appropriated to City departments through Common Council action; now, therefore, be it
Resolved, By the Common Council of the City of Milwaukee, that the proposed Milwaukee Youth Council anti-nicotine design scholarship contest attached to this file is approved; and, be it
Further Resolved, That the Comptroller is directed to:
1. Commit funds within the Project Parent of the 2026 Special Revenue-Settlement Fund, the following amounts for the project titled Milwaukee Youth Council Anti-Nicotine Scholarship Contest:
Project VS000240000
Fund 0180
Org 9990
Program 0001
Budget Year 0000
Subclass R999
Account 006300
Project Grantor Share
Amount $16,000
; and, be it
Further Resolved, That the City Comptroller is directed to establish the necessary accounts and accounting procedures to carry out the intent of this resolution.
Requestor
Milwaukee Youth Council
Drafter
LRB 181668-1
Christopher Hillard
6/8/2026