Number
060753
Version
SUBSTITUTE 1
Reference
Sponsor
ALD. BAUMAN
Title
A substitute ordinance relating to zoning regulations for temporary banner signs.
Sections
295-407-3-a-0 am
295-407-3-a-1 am
295-407-3-a-3 am
295-407-3-b rn
295-407-3-b cr
295-407-3-c rn
295-407-3-d rn
Analysis
This ordinance provides that whenever an existing or proposed building is 4 stories or greater in height and has at least 50,000 square feet of gross floor area, the number and display area of temporary banner signs may exceed the general and zoning-district-specific limitations on such signs if certain conditions and design standards are met. In addition, the ordinance allows temporary banner signs to be placed on construction fences at vacant sites. It further provides that temporary banner signs that advertise special events at convention and exposition centers shall be exempt from limitations on the cumulative annual display period and the number of signs that may be displayed.
Body
The Mayor and Common Council of the City of Milwaukee do ordain as follows:
Part 1. Section 295-407-3-a-0, 1 and 3 of the code is amended to read:
295-407. Signs.
3. SPECIAL SIGN TYPES.
a. Temporary Banner Signs >>; General<< . Temporary banner signs are prohibited, except the following >>or signs permitted under par. b<< , which shall be permitted provided such signs are attached or supported in accordance with the applicable provisions of s. 244-5:
a-1. Temporary banner signs for construction projects, provided such signs meet the size limitations for the zoning districts in which they are located. >>Such signs may be placed on construction fences if the site is vacant.<<
a-3. Temporary banner signs advertising special events, such as but not limited to anniversary celebrations, but not including sales promotions. Not more than 2 signs of this type may be erected on a premises in one calendar year, and the cumulative display period for such signs shall not exceed 60 days. >>A convention and exposition center shall be exempt from the time and number limitations of this subdivision for banners advertising events at the facility.<<
Part 2. Section 295-407-3-b to d is renumbered 295-407-3-c to e.
Part 3. Section 295-407-3-b of the code is created to read:
b. Temporary Banner Signs; Large Buildings. Whenever an existing or proposed building is 4 stories or greater in height and has at least 50,000 square feet of gross floor area, the number and display area of temporary banner signs may exceed the limitations of par. a and the sign limitations for the zoning district in which the building is located if the following standards are met:
b-1. The purpose of the temporary banner signs is to do either or both of the following:
b-1-a. Advertise the conversion of the building into condominium form of ownership.
b-1-b. Market a new or fully-renovated building for sale or lease.
b-2. All temporary banner signs meet the following design standards:
b-2-a. Signs permitted pursuant to this paragraph shall be rigid, board-type signs or signs made of fabric or other flexible material that are rigidly affixed to the building at all corners of each sign.
b-2-b. The display area of temporary banner signs for each building façade shall not exceed one percent of the gross area of the building facade. Signs may be mounted on a maximum of 2 building faces.
b-2-c. If the site on which the building is located contains more than one principal building, each principal building may have temporary banner signs as permitted in this paragraph.
b-2-d. On a site of 2 acres or less, the maximum display area of a temporary freestanding banner sign shall be 48 square feet. On a site larger than 2 acres, the maximum display area of a temporary freestanding banner sign shall be 96 square feet. The maximum height of all temporary freestanding banner signs shall be 14 feet. Only one temporary freestanding banner sign shall be permitted on each site. This sign shall be in addition to temporary wall banner signs permitted under this paragraph.
b-2-e. No sign permitted pursuant to the provisions of this paragraph may face an existing building on an adjacent lot or across a public right-of-way if the sign is within 50 feet of that building.
b-3. Temporary banner signs shall not cover windows or doors, be hung on or adjacent to fire escapes or be hung over other facilities or equipment deemed necessary for the safety of the building.
b-4. All temporary banner signs shall be removed within 6 months of the date the permit for the signs was issued.
b-5. All temporary banner signs shall be maintained in good condition. Weathered or torn signs shall be removed or replaced.
b-6. Temporary banner signs shall be in compliance with any additional overlay district regulations, renewal district regulations or other applications that also apply to the site.
LRB
APPROVED AS TO FORM
__________________________
Legislative Reference Bureau
Date:______________________
Attorney
IT IS OUR OPINION THAT THE ORDINANCE
IS LEGAL AND ENFORCEABLE
__________________________
Office of the City Attorney
Date:______________________
Requestor
Department of City Development
Drafter
LRB06485-4
JDO
05/15/2007