Number
030792
Version
SUBSTITUTE 1
Reference
Sponsor
THE CHAIR
Title
A substitute ordinance prohibiting taxicab companies and cooperatives from adopting certain names.
Sections
100-2-6 am
100-51-7-a-7 cr
Analysis
This ordinance prohibits taxicab companies and cooperatives from adopting names "substantially similar" to those of any of the entities granted body colors by the code. It also includes findings which clarify the legislative intent of the city's already-adopted color system for taxicabs.
Body
The Mayor and Common Council of the City of Milwaukee do ordain as follows:
Part 1. Section 100-2-6 of the code is amended to read:
100-2. Purpose. The purpose of this chapter is to:
6. Eliminate conflict and confusion among users between different types of services >>, particularly, although not exclusively, through the establishment and enforcement of an equitable taxicab color system intended to insure that the various taxicab companies may be readily identified by the largest possible number of people<<.
Part 2. Section 100-51-7-a-7 of the code is created to read:
100-51. Vehicle Inspection.
7. GENERAL REQUIREMENTS.
a-7. Because a substantial number of the individuals who use taxicab services are developmentally disabled or lack an ability to speak, read or understand English; and given the policy of the common council as set forth in s. 100-2-6 which expresses the common council's desire to reduce confusion among patrons of the different taxicab companies, the common council finds that the taxicab color system set forth in this paragraph is an effective means of serving its residents who are also taxicab patrons. Consequently, no person, corporation, entity or firm doing business as a taxicab company or taxicab cooperative shall be allowed to operate under any name substantially similar to the name of any of the entities granted body colors in this paragraph.
LRB
APPROVED AS TO FORM
_________________________
Legislative Reference Bureau
Date:_____________________
Attorney
IT IS OUR OPINION THAT THE ORDINANCE
IS LEGAL AND ENFORCEABLE
________________________
Office of the City Attorney
Date:____________________
Requestor
City Attorney
Drafter
LRB03333-1
jro
09/25/03