Number
120811
Version
SUBSTITUTE 1
Reference
Sponsor
ALD. MURPHY
Title
Substitute resolution directing the Department of Administration to implement a pilot program for advertising on City vehicles.
Analysis
This resolution establishes a one-year pilot program for advertising on City vehicles.
The Department of Administration is directed to implement the pilot program and to:
1. Identify City vehicles, including street sweepers and snow plows, available for marketing and desirable potential partners.
2. Prioritize these vehicles in terms of ease of marketing and short- or long-term commercial value.
3. Develop a marketing plan for the City vehicles.
4. Seek out commercial partners for transactions.
5. Negotiate the terms of and execute marketing agreements relating to these vehicles with commercial entities.
6. Adopt reasonable rules to implement the intent of this resolution.
Body
Whereas, The City of Milwaukee is limited, by state statute, in its ability to generate new and additional revenues for continuation of City services; and
Whereas, The City has an ongoing need to develop new and innovative sources of revenue; and
Whereas, Several cities throughout the country have implemented programs to market advertising space on city assets, including city-owned vehicles; and
Whereas, On September 25, 2012, the Common Council adopted Common Council Resolution File Number 120396, directing the Department of Administration to issue a request for proposals for a consultant to develop and execute the Milwaukee Civic Partnership Initiative, a plan to market City assets for advertising, sponsorship and naming rights to corporations and non-profit organizations; and
Whereas, Even as the City is issuing the Request for Proposals and while the selected consultant is developing the Milwaukee Civic Partnership Initiative, the City can realize immediate benefits by marketing advertising space on City-owned vehicles; and
Whereas, It is in the best interest of the City to establish a pilot program for advertising on City vehicles; now, therefore, be it
Resolved, By the Common Council of the City of Milwaukee, that the Department of Administration is directed to implement a pilot program for advertising on City vehicles for a one-year period from the adoption of this resolution; and, be it
Further Resolved, That the Department of Administration shall:
1. Identify City vehicles, including street sweepers and snow plows, available for marketing and desirable potential commercial partners.
2. Prioritize these vehicles in terms of ease of marketing and short- or long-term commercial value.
3. Develop a marketing plan for the City vehicles.
4. Seek out commercial partners for transactions.
5. Negotiate the terms of, and execute marketing agreements, relating to these vehicles with commercial entities.
6. Adopt reasonable rules to implement the intent of this resolution; and, be it
Further Resolved,That the Department of Administration shall submit written reports on a quarterly basis to the Common Council regarding the pilot City vehicle advertising program during the one-year period the pilot program is operating.
Drafter
LRB143199-2
Teodros W. Medhin:lp
10/1/2012