From: REINHARD LIEBNER Sent: Wednesday, February 10, 2016 12:51 PM To: Lee, Chris Cc: planadmin; Bauman, Robert; Donovan, Robert Subject: Proposed zoning changes to St. Paul Avenue. Honorable Members of the Zoning, Neighborhoods, and Development Committee City Hall 200 E Wells Street Milwaukee, WI 53202 February, 10, 2016 Dear Aldermen: On behalf of Bay View Packing Company, I am writing in support of the newly developed Industrial Commercial (IC) zoning category, and the rezoning of designated parcels on W. St. Paul Avenue to IC zoning. My company has been located on St Paul Avenue since 1976, and I am looking forward to its continued revitalization and subsequent contributions to the city. This street has suffered high rates of vacancy for decades, but the attention brought to the street during the Valley 2.0 planning process has been promising. I support the IC zoning of St. Paul Avenue between 6th and 25th streets because IC zoning: * Allows desirable uses of the St. Paul Avenue Design and Décor Showroom District as outlined in the Valley 2.0 plan. * Expands uses (commercial, office, and business) that complement businesses on the street and allow current manufacturing businesses to continue to thrive. * Prohibits uses (educational, daycare, residential) that would pose conflicts with current manufacturing operations. * Prohibits uses (motor vehicle, salvage, storage) that would deter the kinds of businesses that would help revitalize the street. I have seen St. Paul Avenue change drastically in the 40 years that Bay View Packing Company has been located here. Passing the IC zoning category represents progress in the street’s continued revitalization by supporting uses current businesses would like to see develop on the street and prohibiting others that would conflict with our current operations. This street has high visibility in the center of our city and IC zoning will help it to fulfill its potential by encouraging the redevelopment of vacant properties, while supporting businesses currently in operation. I took part in reviewing the proposed zoning code with city staff and Menomonee Valley Partners, Inc in January, as a business and property owner on St. Paul Avenue, I encourage the new IC zoning category and the rezoning of St. Paul Avenue. If you have any questions, please do not hesitate to contact me at Reinhard@bayviewpacking.com or 414-344-3050. Sincerely, Reinhard M. Liebner President cc: Alderman Robert Bauman Alderman Robert Donovan City Plan Commission