From: jward@marketplacebizdev.org [mailto:jward@marketplacebizdev.org]
Sent: Thursday, September 19, 2013 10:39 AM
To: jward@marketplacebizdev.org; North Marketplace; Patricia Pelrine
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Subject: Main Street Promotions Committee Training September 25, Visioning Report and BID Reception Information September 27

Promotion Committee – growing the customer base and marketing our existing businesses

Promotion takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in your commercial district. Advertising, retail promotions, special events, and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region. Promotions communicate your commercial district's unique characteristics, business establishments, and activities to shoppers, investors, potential business/ property owners, and visitors.