TO:
Members of the City of Milwaukee Common Council
FROM:
Sharon Robinson, Administration Director, City of
Milwaukee
Hello Common Council Members -
I am e-mailing you to update you on the status of the Milwaukee Civic
Partnership Initiative (MCPI). The MCPI aims to increase City revenues by
expanding marketing partnerships with private sector businesses and nonprofit
organizations in the areas of advertising, naming rights, sponsorships, and
in-kind contributions.
CCFN 120396, adopted by the
Common Council in September 2012, directed the Department of Administration
(DOA) to issue a Request for Proposals (RFP) for a consultant to develop and
execute the MCPI. DOA has chosen The Superlative Group, an Ohio based firm
specializing in the selling of naming rights and corporate sponsorships in both
the public and private sectors.
Early this summer, DOA engaged
the Office of the City Attorney to assist with MCPI contract negotiations and
has approved a proposed contract. DOA has requested that the proposed
contract be considered by the Finance and Personnel Committee on Thursday,
September 19, 2013 and the full Common Council on Tuesday, September 24,
2013.
Essentially, DOA proposes to
implement the MCPI in two phases. Phase 1, to begin in October 2013, will
involve a valuation on the City’s assets and will be completed in three to four
months. Phase 2 will begin in early 2014 and will involve the facilitation
of marketing partnerships with corporations and nonprofits based on the Phase 1
asset valuation. See the attachment which describes the proposed contract
in detail.
I ask for your support of the
MCPI contract as proposed. The MCPI holds the promise of generating
significant revenues to support City services and programs and has been crafted
in a manner that is fiscally responsible. An MCPI team comprised of
representatives from several departments will review and oversee the vendor’s
asset valuation and recommended marketing proposals for Phase 2 before
forwarding them to the Common Council for consideration.
I am available to meet
regarding the MCPI and respond to questions you may have. I will follow up
soon. If you have questions in the meantime, please do not hesitate to
contact me at 414-286-3828. Margaret Daun is also available if you have
legal questions about the agreement. She can be reached at
414-286-2635.
Thank you for your time and
consideration.