Number
110078
Version
SUBSTITUTE 1
Reference
Sponsor
ALD. HAMILTON
Title
Substitute resolution establishing a City of Milwaukee social media policy.
Analysis
This substitute resolution establishes a City social media policy. This policy prescribes the actions that employees and representatives of the City must follow when posting in an official capacity using social media. This policy also strives to maintain compliance with state and local laws regarding public records, open meetings, record retention and elections.
Body
Whereas, The City Information Management Committee is responsible for policy and management of the City’s information resources; and
Whereas, The evolution of the internet has increasingly transformed the nature of web site content from static presentation of information to creation of interactive applications that encourage dialogue and collaboration; and
Whereas, Interactive social media web applications such as Facebook, Twitter and Linkedin offer opportunities to City residents to interact directly with their City government; and
Whereas, The City Information Management Committee has prepared a City social media policy, which was approved by the committee on March 29, 2011; and
Whereas, For the purposes of this policy, “social media sites” are defined as interactive online pages that allow for and encourage multiple postings or interactions and whose information is constantly altered by its readers and producers; and
Whereas, For the purposes of this policy, “City-supported” or “City-sponsored” social media web sites are defined as sites created or maintained by designated City employees and used for City-related social media content; and
Whereas, All official City presence on social media sites is an extension of the City’s existing information systems and networks, and wherever possible, content posted to City social media sites must also be made available on the City’s website; and
Whereas, This policy prescr...
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